"I fear the subtle algorithmic tuning of feeds more than I fear blatant dark ads. It used to be impossible to send customized messages to millions of people instantly. It used to be impossible to test and design multitudes of customized messages, based on detailed observation and feedback from unknowing people who are kept under constant surveillance.
"It might turn out that a certain font around someone's portrait on a certain day makes a small percentage of people trust that person just a little less. Maybe the same font showed up in a popular video about an unpleasant topic that same day. No one will ever know why the font has the effect it does, though. It's all statistical." (p. 78)
From Jaron Lanier's "Ten Arguments for Deleting your Social Media Accounts Right Now"
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