The Booleans of Computer culture

Clicking an available button does not constitute a "dislike." The two opposing representations of taste available under a Youtube video are a programmer's attempt to map an expression of human interests onto the most basic of logic functions, i.e., an "on" or "off" state. So where we click within two available image maps routes information to one of two lists that is updated to reflect that click. Therein lies the rub. We never push through the machine's skin as we register our participation. Instead, the computer mimes an efficaciousness sufficient to satisfy a human interpretation of interaction by way of a cause-effect chain.